Why Law Firms should embrace Social Media
Lawyers. We all know that they’re an intelligent bunch (in the main). None of this “university of life stuff”, they’ve done it properly with qualifications and everything. There’s no doubt they seriously know their onions when it comes to their own area of specialism. When it comes to sales and marketing, however, in particular keeping up with the latest techniques and strategies, it can be another matter. I recently saw a presentation by the legal futurist Richard Susskind. He asked the audience of legal professionals if they engage with twitter. About a third raise their hands. His response is something along the lines of “there are 236 million people on twitter, are you waiting for it to take off or something?”
If that doesn’t convince you, here are three more reasons why law firms should embrace social media.
Start spreading the news. Law firms often have great stories to tell; be it a new client win, a landmark case or an interesting comment on a legal matter in the news. Social media platforms offer a means of getting your news out there almost instantly. Sharing your news/thoughts with the outside world not only raises the profile of your firm generally but also gives an opportunity for people to recognise you for your areas of specialism.
Show some personality. We’ve all heard of the old adage ‘people buy people’. Well, even in this digitally advanced world, guess what – it’s still true! Social media is so named for one reason – it gives you a chance to be sociable. So ditch the corporate patter and interact with your followers/connections.
Add to your arsenal. As well as improving your firm’s marketing and communications, being out there on social media can also add to your business development arsenal. Connecting on social media is a great way to research companies you would like to work with, stay in touch with contacts between meetings or even start initial conversations with prospective clients. All it takes is a little know how and a decent allocation of time and effort.
KO Consulting provides social media management within the legal and professional services sectors. Get in touch if you’d like to find out more.